We Have a New Name!

We are excited to announce that Studio by Garden Streets has a new name, Craft Loft!  Why did we change our name, you ask?  Well, it's not that anything was wrong with our old name, but our new name is a better reflection of what we do and who we want to be.  It has some undeniable advantages:

1. It's easy to say!  'Craft Loft' is only 2 syllables vs. 7.

2. It's easy to spell!  2 words, 9 letters vs. 4 words, 21 letters.

3. It's easy to remember!  We know it doesn't quite rhyme, but two words both ending in 'ft' has got to count for something?  

Our team has collectively shared happy memories and experiences that all involve fluffy clouds on a summer day, flying balloons at parades and soap bubbles!  This joyful feeling became the inspiration and outline behind our new logo.  Lastly, we want our customers to think of us when they think of creativity, so the background shape is a bit like a thought bubble as well.

Name and brand change is a bit of a process, but we are excited for the focus that our new name and logo will help us achieve and communicate in the future!